Anyone can get a camera and press a button and take a picture but a camera doesn't automatically result in being an awesome photographer. Top of the market gear can help enhance someone's photography, most people don't know enough about lighting, exposure, and posing techniques .
There is a well known quote that is circulating the internet that goes something like this: "Wow your camera takes really nice pictures...." Thats like telling a cook that his pots make really good food. Camera are just tools that photographers use to make their art.
One of the ways professional photographers make you, the client into their art is by giving direction. They (I) will not leave you hanging out in front of the camera with no direction of what to do or how to stand.
My approach is starting with a pose you come up with and build on that. I also like to throw in actions to get more natural and candid poses.
So when can you a photographer call themselves a professional.....? good question! There really isn't a blanket requirement or license for becoming a professional photographer. My dad told me that a professional is anyone who gets paid for the job they do. My own definition is that you have had proper training, a business license, and you pay taxes. I also believe that a master of anything has put in at least 10,000 hours of work. Thats a lot of hours but if you break that down into 12 hour work days that's equal to 833 days. If you work 300 twelve hour days, thats 2.7 years.
Photographers who have done all this, charge a little bit more for a photo session or wedding than the photographers who have just picked up a camera and decided they like it (which is ok, thats how I started.) Pros charge more because running a business even a photography business, cost money. Wr have to figure our CODB (cost of doing business) just like all other businesses should.
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